Divorce Lawyer Marketing: Get New Clients with Digital Marketing

divorce lawyer marketing

If you are a divorce lawyer, you probably have a lot on your plate. Updating your website and advertising your practice areas are probably not high on your priority list. However, maintaining a quality digital marketing presence is essential to growing your firm if you’re looking for new clients.

Divorce lawyer marketing is unique from other forms of digital marketing. Lawyers must advertise their services using specific language that meets State Bar guidelines and helps gain potential clients’ trust. Family law attorneys also need to make their websites stand out from the hundreds of similar sites on the web and specialize their content to their geographical area.

If you’re looking to bring in new clients, improve your law firm’s reputation, or boost traffic to your website, you need a professional family law firm marketing team to help. Read ahead to learn how our digital marketing experts at Family Attorney SEO can grow your family law practice.

What Makes Divorce Lawyer Marketing Unique?

Divorce lawyer marketing is different from other forms of digital marketing. Clients interact with your digital content differently than customers interact with a business or restaurant, and shaping your website to meet their needs is crucial to growing your firm.

If a couple is planning to file for a divorce, they are probably experiencing a significant amount of stress and other negative emotions. Your potential clients may not be in the best mood when they Google “divorce lawyer,” as the decision to research an attorney may indicate their divorce is not going as smoothly as they would like.

As a result, your web content needs to be informative without overwhelming or adding more stress to your potential clients. Using calming language in your content marketing strategies is just as important as showing compassion when you meet with divorce clients.

Also, hiring a law firm is a big decision that requires significant thought and consideration from your potential clients. If your site visitors notice any design errors, typos, or inaccuracies, they may think that your law team would also be apt to make mistakes in their family law practices.

Your website is often the only information potential clients see about your practice before hiring you. Utilizing high-quality, powerful family law marketing strategies is the best way to ensure that your site will reach the people you want it to and that it reflects your firm appropriately.

Family Law and Divorce Lawyer Marketing Strategies

Now that you know what makes family law marketing unique let’s discuss the marketing efforts that successful law firms use.

Search Engine Optimization (SEO)

If you are like many family lawyers, one of your most significant barriers to gaining new clients is establishing your firm as unique and standing apart from the dozens of other firms in your area.

Unfortunately, when potential clients search for a family law firm on Google, they probably will not analyze your credentials and compare dozens of options. In many cases, they will choose the first law firm that pops up on their Google search results page and that fits their predetermined criteria.

Getting your website to the top of Google search engine results is one of the most constructive ways to market your law firm and gain new clients. The practice of increasing your search engine ranking is called search engine optimization (SEO).

Our team of marketing experts will improve your website’s SEO strategy by:

  • Writing content that includes appropriate keywords
  • Enhancing your web design
  • Creating an attractive, functional landing page
  • Promoting your website through the Google My Business
  • Changing your website’s layout
  • Ensuring your content reaches your target audience


One of the most practical ways to improve SEO is to ensure that your website appears when people Google-specific phrases related to your practice areas. Your potential family law clients are probably not searching for your practice by name—instead, they are searching for more general terms like “family law lawyer near me.”

SEO is a complicated process challenging to achieve without proper training and experience. As a result, the best way to make your website more visible on search engine results pages is to hire a knowledgeable digital marketing team to revamp your entire website using the best SEO practices.

Divorce and Family Law Website Design

Website design is one of the most important aspects of any marketing strategy. To compete with the other practices in your area, your website needs to include more than just your law firm’s name and contact information.

Most people discover new businesses by Googling them and browsing through their websites. Suppose your site is outdated, lacks informative content, has an unappealing visual design, looks clunky or hard to read, or has any other problems. In that case, your potential clients will click on another website in a matter of seconds.

Instead, your website should be clean, attractive, easily navigable, and simple to understand. It should invite visitors to learn more about your family law firm and encourage them to schedule a consultation, contact your divorce attorneys, or perform any number of actions.

Many lawyers use their websites to share more information about their practice areas. Suppose you have been lacking clients in a specific area, such as child custody, child support, or divorce cases. In that case, you will want to have SEO-driven content and dedicated pages to these areas on your website that will lead potential clients to your site.

Besides having informative content, the best family law websites also include attractive landing pages, relevant blog posts, “about us” pages, and other helpful information to make their sites stand out.

Pay-Per-Click Advertising for Family Law Firms

Pay-per-click (PPC) advertising is another essential aspect of digital law firm marketing. PPC is a form of marketing in which advertisers must pay for every click their ads receive.

Creating a high-quality PPC campaign is an effective way to market your family law practice to people who may not be actively looking for divorce lawyers. For instance, your practice may benefit from placing ads on websites about how to file for a divorce, as the people viewing these sites may not have previously considered how a lawyer could help them.

Unfortunately, many ad campaigns fall short of success because they do not reach their desired audience, their content is not engaging, or they do not encourage their audience to act. Our company can help develop a successful PPC campaign that produces visible results for your client acquisition goals.

Family Lawyer Social Media Channels

If you are not currently using social media to advertise your services, you are missing out on a significant sector of potential clients. Social media provides a free, wide-reaching form of advertising, and developing a quality social media presence can grow awareness surrounding your law team and bring in new clients.

Social media are unique from other forms of advertising in that people often have specific preferences about the types of posts they want to see on their feeds. Many social media users want their Instagram and Facebook pages full of casual, light-hearted videos and pictures, and the articles you have on your family law website may not fit the bill.

Our team can help you develop an effective social media page and give you marketing tips to maintain your social media presence.

Our Divorce Lawyer Marketing Services

We will develop a family law marketing strategy that suits your vision for client acquisition and overall growth. Depending on your goals, we may recommend a combination of the following services:


We always start the marketing process with a thorough consultation in which we discuss your specific goals. Do you want to get your name out there and stand out from other divorce lawyers in your area? Are you trying to raise your Google search engine ranking? How many new clients are you looking to acquire in the next six months?

Once we know your vision, we will spend time developing a purpose-driven strategy to meet each of your goals. We will welcome your input throughout our campaign development process, as we want to ensure that your final results meet your law firm’s needs and address any concerns you have for your business.

After we finalize your marketing campaign, we will get right to work improving your digital marketing presence.

Contact Our Law Marketing Agency Today

At Family Attorney SEO, we have extensive experience helping family lawyers and divorce lawyers grow their client base through our powerful, proven digital marketing practices for attorneys. We use the best strategies in the industry to improve SEO and increase traffic to your website. We update our methods regularly to follow ever-changing digital advertising trends.

Our boutique marketing company has years of experience helping family law firms develop quality digital presences within their local and national regions. Our proven results showcase the time, effort, and skill we put into helping each of our clients reach their goals.

Implementing a successful digital marketing strategy is an effective way to turn potential clients into quality leads. Contact Family Attorney SEO today through our contact form or phone us at 833-353-4842 to learn more about our services.