Email Marketing: 4 Helpful Tips That Lawyers Should Know

Email Marketing

The most challenging difficulty confronting solo practitioners and small law firms today is unlikely to surprise you. People sometimes go years without legal assistance, and businesses that provide services like “online will creation” increase attorney competition.

To sustain a lucrative practice, attorneys must work harder than ever before. So, what tactics may lawyers use to get around this stumbling block?

Email marketing is one of the most effective tactics for attracting new legal customers, gaining referrals, and keeping your law firm in front of potential clients. This is a way they can contact you when they need help in the future. 

In addition, it’s also considered one of the most efficient internet marketing tactics for growing a legal firm. A well-defined content marketing plan and well-managed email marketing campaigns are required to reach your law firm’s target audience.

Here are four tips lawyers should know about email marketing:

1. Use a Marketing Strategy

The mailing list you use for your firm’s email marketing campaign may include contacts referred to you by satisfied clients. But there’s a good chance that the list was obtained from a purchase or another source. In other words, it’s not a list you’re familiar with, nor will it be customary to you.

To be effective, you’ll need to create an email marketing strategy and implement it to create an effective, consistent program.

Including everyone with whom you’ve had contact and anyone who may have heard of your law firm in your marketing efforts is critical. Also, include people who signed up for your weekly newsletter or anyone you’ve emailed in the past few months. Always include your target audience.

2. Evaluate Your Target Audience

Before you begin, you’ll need to examine your current client base to assess your target audience.

Are you looking to reach people in a specific region? It’s essential to create a list of critical geographic locations. Are there industries that appeal to you? Are you looking for attorneys or non-attorneys? Are you just after referrals?

After you’ve answered these questions, you’ll be better equipped to identify the best ways to reach your target audience.

3. Identify Your Objectives

A significant objective of email marketing is to keep your law firm’s name in front of potential clients and make them aware of your services while gently nudging them to hire you. You’ll also want to inform them about any significant changes to your practice, such as adding a new attorney.

Prospects and clients should also be told about new services they may find helpful. You may also want to use email marketing to promote upcoming seminars or other events.

To ensure your campaigns are successful, you’ll need a clear idea of your objectives before embarking on an email marketing campaign.

4. Create a Regular Schedule

Once you know your target audience, you can develop your regular schedule. A marketing schedule is a crucial part of an effective email marketing campaign. Your plan will allow you to stay consistent.

Keeping your audience engaged is essential. However, the most successful campaigns include regular marketing efforts. It’s important to update your list of contacts and maintain the contact information you already have.


The biggest struggle facing solo practitioners and small law firms is the lack of prospects. Adopting a well-designed email marketing strategy can eliminate this challenging business cycle.

You can begin with an entire email marketing campaign or develop one with more advanced features. It all depends on your preferred method and the time you are willing to spend on your email marketing campaign.

Family Attorney SEO is your law marketing firm for difficult divorce, child custody, and other family-related negotiations. Email marketing is a viable marketing tactic in this day and age, which may surprise you.

If you’re wondering, does it still give my family law company significant value? Yes, it can benefit the business of your family law office! Call us immediately if you require email marketing for family law.