Have you ever wondered what the best marketing strategy is for divorce lawyers? Because there are many options out there, it is quite challenging to find one that works best for your practice.
To help you out, we’ve narrowed them down to these key marketing strategies that every divorce lawyer should be using.
Build Service Pages
If you’re just starting up and have no referral sources, building a website with divorce service landing pages is a great place to start. There are many divorce lawyers out there who are providing the same services and trying to capture new clients. Creating pages that include service rates, package information, and reviews can help your law firm rank higher in local searches. The best part about building divorce service pages is that you don’t have to spend a lot of money. Additionally, you only need to dedicate a small amount of time to post them on your website and manage your SEO.
Create Articles and Evergreen Content
Once you have the basic divorce service pages, growing your brand becomes a lot easier. To stand out from the crowd, you want to use your blog as a way to provide helpful content for your readers. This can include things like domestic violence articles and guides to family law or anything you can offer your readers that helps ease the pain of divorce.
Aside from providing helpful content to your readers, articles and evergreen content have the added benefit of being able to rank in search engines for years to come.
Have One Call-to-Action (CTA) Per Page
While divorce service pages are great, you don’t want to have too many call-to-actions on one page. You want your readers to be able to discover what you can offer them on the page, and having too many options can cause your readers to become overwhelmed. Similarly, if your reader is looking for something in particular, a page with too many CTA’s can be confusing. Instead, focus on having one CTA per page and make it as clear and concise as possible.
Take Advantage of Social Media to Share Articles
Articles are great because they allow you to provide content to your readers and help them understand their situation better. The only issue with articles is that not everyone will be able to find and read them. Luckily, there’s another tool at your disposal: social media. Take advantage of your social media channels to share your articles with your followers and in other areas relevant to your audience. Additionally, investing in social media ads can help you reach the right audience.
Grow Your Practice with SEO
Building a business online is always a work in progress, and there’s always something new that you can do to grow your brand. As you can see, there are many different marketing strategies for divorce lawyers, but there are a few important ones that every divorce lawyer should be doing. If you want to start growing your practice online, our digital marketing agency can help.
Family Attorney SEO helps divorce attorneys market their services online. We specialize in elevating the online presence of legal experts across various sectors. Get in touch with us!