PPC Advertising Strategies for Law Firms

ppc Advertising strategies

Pay-per-click (PPC) advertising is a fantastic resource. Advertising your law practice using our PPC advertising strategies ensures that it is found by potential customers looking for your services.

However, PPC may be a bafflingly complex process in and of itself. There’s much to know about running effective pay-per-click advertising, including ad words, quality scores, keyword bidding, and campaigns. It can also result in costly blunders if you don’t know what you’re doing.

PPC advertising puts you in charge of your firm’s search engine rankings, bringing targeted traffic to your website and immediately delivering results. In this article, we will run you through PPC advertising strategies and how they can grow and help grow your law firm’s revenue.

Understanding PPC

Family law PPC refers to any online advertising method in which your family law firm is charged by the impressions, clicks, conversions, or other types of action a user does upon seeing your ad. You are essentially paying to get your ads displayed, and you are only charged when a user views or interacts with your ad.

When most people think of PPC, they think of Google Ads. This is the most common PPC network for advertisers as this allows you to also publish on Google search, YouTube, and other Google partner apps and websites.

However, there are a variety of PPC providers and approaches. Your ad may appear as an image on another website, search results in a search engine, a social media post, or an email to a targeted mail list. 

How It Can Get Expensive

Paid search is an excellent tool for your law firm’s marketing initiatives, but new users may encounter a huge issue.

It all boils down to a few precise parameters that are simple to misinterpret. You might overpay for the incorrect type of consumer or the false advertisement.

Even if your campaign is flawless, many correct clicks might cost more than the campaign is worth. Your legal firm’s monthly PPC budget might be blown in a few days’ worth of hits.

Making the Most Out of Your Campaign

A lot of factors go into running an effective PPC campaign. Here are some tips:

  • Develop your ad’s keyword strategy beforehand. Look for keywords that can improve your campaign’s conversion rate without costing too much. These keywords should align with your content and landing page.
  • Target the right customers and use compelling calls to action (CTAs) in your ads.
  • As much as ads can deliver results instantaneously, they can also fail as fast. Make sure to monitor and tweak your ads as you run your campaign.
  • Look into your campaign results and make improvements to create better campaigns in the future.
  • Make the most out of your warm audience through remarketing and retargeting campaigns in the future.


For Family lawyers, pay-per-click advertising could be an invaluable resource for your family law firm’s marketing strategy. You should consider it a powerful way to become more visible to your audience. With a firm grasp on how PPC works, family law firms can leverage this tool to let their ads appear in the right place and at the right time.

Do you need help with family law digital marketing? Family Attorney SEO can help you reach your desired audience immediately and effectively. Give us a call today to learn more!