SEO For Your Law Firm: Get More Clients

law firm seo

Some law firms may not consider investing or using SEO for their business. SEO for your law firm benefits everyone, and law firms should not be afraid to use it as a strategy. Local SEO, specifically, is something that many law firms can benefit from.

What Is Local SEO?

Local SEO, also known as local SEO marketing, is a strategy that helps businesses rank higher in local results of search engines like Google and Bing. This, in turn, helps businesses rank higher for local searches. Local SEO is an incredibly beneficial strategy for law firms.

Local SEO is an intelligent place for law firms to invest time and money. Many law firms have experienced declining business, with clients opting to hire national law firms. Local SEO can help them outrank competitors, generate leads and create business for their firm.

Local SEO Is a Smart Investment

Local SEO is beneficial to law firms for several reasons. However, the most crucial reason to invest in local SEO is that it generates leads. The most profitable way to market a law firm is to target people already looking for legal services. There are four main ways that local SEO can help law firms generate leads:

1. Organic Search Rankings

Search engines are becoming smarter with every update. Because of their ability to stay on top of trends, search engines are a great place for law firms to invest time and money. While many other local business owners invest in Google Ads and social media, law firms may tend to overlook the potential of local SEO.

One of the main benefits of local SEO is that it can help generate leads. Local SEO helps law firms rank higher in search results. Most people search for “divorce attorney near me” or “best divorce attorney in my area.” When potential clients search for legal services through search engines like Google, potential clients will most likely click on the first few legal results in search results. As a result, law firms can potentially gain more leads by investing in local SEO.

2. Higher Conversion Rate

Local SEO helps law firms rank higher in search results. However, the benefit of a higher search engine ranking is not just that a law firm ranks higher. The higher a law firm ranks, the more likely the firm is to make a sale by getting a lead from search results. Local SEO helps law firms get more clicks and more clients. Since more clients help the firm make more money, local SEO is a wise investment for law firms.

3. Higher Credibility

When lawyers rank higher in search results for legal searches, the firm appears more competent. It is more likely that a client will hire them over another law firm when they see that their firm is ranked higher in search results. As a result, local SEO is a smart way to increase the credibility of a law firm.

4. Competitive Advantage

An additional benefit of local SEO is that it can help a law firm gain a competitive advantage over competitors. Local SEO helps a law firm get more conversions. More conversions mean that the firm is kept busier and makes more money. It also means that the firm can have a competitive advantage over other law firms that do not invest in local SEO. Local SEO is an affordable investment that will create growth in your law firm.


Many law firms do not invest in local SEO due to a lack of faith or belief in the power of SEO. However, local SEO is a wise investment for law firms. Local SEO helps law firms get more leads, generate more business, create a competitive advantage over competitors, and increase their credibility.

Law firm marketing is a complex process, but we at Family Attorney SEO hope to make it easier for you. Focus on your clients while we deal with your marketing strategy. Market your law firm with a new approach with our services at Family Attorney SEO.