Regardless of the size of your family law practice, it can be difficult to sustain its operations without the influx of new clients. Since legal practices cannot run on discounts or special offers, the only way to gain more business is by marketing your solutions the right way.
That’s where search engine optimization (SEO) comes in.
By appearing on Google and other search engine’s search results, you can make it easier for potential clients to reach your legal services. Once you turn to effective strategies for SEO family law attorneys benefit from, you can gain more exposure, enhanced recognition, and increased traffic.
With years of experience, Family Law SEO specializes in executing holistic search engine optimization campaigns for solo attorneys and law firms. Through our online marketing professionals’ expertise, we can help you expand your outreach in a practical, timely, and affordable way.
Whether you want to deploy SEO services for your existing site or a new online platform, our experts are just a call away.
Simply put, SEO is the process of improving your website’s visibility for search engines such as Google. Since search engine bots cannot see the website how humans can, the search engine optimization process focuses on enhancing your site’s readability and accessibility for these platforms.
When search engines can read through your website’s textual, visual, and technical content and connect to other relevant platforms, they create a clearer picture of its relevance against certain strings of words. Widely referred to as keywords, these phrases are used to decide your website’s rankings on search engine results.
For instance, when someone needs advice on family law and searches for a phrase such as “child custody attorney,” search engines quickly provide a list of websites that match that inquiry. If your website is practicing quality search engine optimization, you can benefit from it by appearing on these search results.
Getting SEO for various keywords increases your chances of hearing from potential clients. When done correctly, it can also help reduce your marketing costs, establish your brand presence, and boost your outreach through local results such as Google Maps.
At Family Law SEO, we focus on delivering highly customized SEO strategies for family law experts. Where generic providers deploy cookie-cutter plans, our specialization allows us to execute SEO campaigns specific to your needs.
With this in mind, our process covers this intricate marketing mechanism’s on-site and off-site aspects. While the on-site or on-page SEO focuses on improving your website’s accessibility for the search engines, the off-site or off-page SEO targets marketing strategies and outreach to other platforms.
Together, these strategies help you achieve higher rankings against your target keywords and increase your chances of hearing from potential clients.
To help you understand how our SEO process works in practice, here’s a general outline of how it is designed and executed for our family law clients.
Our SEO strategy starts with performing a thorough analysis of your website. This helps us determine your site’s shortcomings, strengths, and requirements regarding white-hat or ethical SEO strategies.
From there, we devise a plan for on-site optimization and off-site marketing for family law attorney sites that can be used for ideal results. Once you approve of the proposed changes and marketing efforts, we move forward with the strategy’s execution.
The on-page SEO is a one-time process that allows us to perform extensive keyword research and make critical optimizations on the website. We discuss everything to ensure that you maintain complete control over your website’s ownership.
The process usually includes the following steps.
This allows us to find relevant phrases potential clients may search for on Google and other search engines. We use different industry-standard tools and practices to create a list of the most beneficial and popular phrases for your solutions.
This aspect includes adding keyword-optimized content to your website’s front-end pages and backend elements such as meta detail fields. We also make improvements to existing content available on particular pages on your site and eliminate any instances of plagiarism from your platform.
This aspect includes setting up and optimizing back-end elements such as your XML sitemap, robots.txt file, Google Search Console, and Google Analytics accounts.
Once the on-page SEO is complete, we move forward with performing monthly off-page marketing activities. This includes creating engaging content and disseminating it on relevant sites in your sector. It helps you gain optimal results and is something that SEO family law attorneys can benefit from overall.
Depending on your requirements, we create content such as press releases, infographics, social media posts, and informative articles. We also move forward with creating backlinks on relevant platforms. Having this network of links helps in enhancing your site’s credibility. Ultimately, it improves your overall rankings.
Our commitment to transparency guides us, and we make sure to keep you updated through weekly and monthly progress reports. This ensures that you can see the results of our SEO activities.
We also make it a point to discuss these results with you, so you can clarify any concerns and ask any questions that may come to your mind.
We also hold ongoing discussions to enhance and amplify the improvements we gain for your site.
These meetings also help us in the creation of fresh content and let us optimize new sections of your site. It also lets us integrate the latest SEO mechanisms to gain more visibility for your site.
Family Law SEO helps you reap the required benefits from your SEO campaign through our detailed strategies, engaging content, and high-quality backlinks.
But despite delivering optimal results, we make it a point to make our services as affordable as possible. This ensures that legal startups can avail high-quality marketing just as easily as their seasoned counterparts in the industry.
To learn more about our approach to SEO family law attorneys use for their needs, don’t hesitate to contact us for a free consultation today. We will be pleased to understand your requirements and answer any questions you may have.