Strategic Marketing: What You Need to Know about Attorney SEO

Attorney SEO

In the past, lawyers with private firms rely on word-of-mouth advertisement to get new clients. However, this is no longer enough in today’s world when you have many competitors. Many of your colleagues might wonder about law firm marketing. If you are one of those who are asking such a question, you might want to research SEO.

Many lawyers are astounded to learn about attorney SEO. It is the future of advertising for law firms because your reach is far broader than conventional marketing. It is better to consult an SEO firm to manage your SEO campaigns, but understanding the basics will help you give helpful input. 

Optimization of Your Google Listing

SEO professionals will prepare your Google listing and ensure it is optimized for SEO. An SEO consultant will build one for your law firm if you do not have a website. It is crucial to make the website is search engine friendly. It should have high-quality content that includes your practice areas and contact details.   

You can set up your website prepared by an SEO expert to lead to your website. It would also be best to have a mobile-friendly website. The main factor that determines where your website appears in the search results is the content. The content should be engaging enough to be read by people and more likely to be clicked. 

The less time your potential clients spend on your website, the less likely you will convert them into clients. It would be better to determine the keywords to use on your website. The search engines will use these keywords to determine the content of your website. It is best to use words and phrases that are frequently used.

Analyzing Your Competition’s Backlinks

Identifying where you stand against your competitors begins by analyzing their backlinks. The backlinks are the anchor texts that link to their website.  

It is helpful to understand the sites that link to their website and the anchor texts they use. Doing so will help you determine your competition and develop unique content to outrank them. Or you can hire an SEO firm to research for you.  

The professionals will research your competitors’ backlinks using various tools, analyze the anchor texts, and identify the websites linking to your competitors. This information will help you to develop the content for your website.      

It is crucial to find out the inbound links to your competitor’s website to compete with them. You can use the backlink analysis tool to find out their inbound links. You can rank higher in search engines by building inbound links.

Implementing a Backlink Building Plan

SEO professionals often collect backlinks for clients and produce reports. The report will also include detailed information on backlinks that have been built. This information helps develop a backlink-building plan, crucial in your attorney SEO strategy.   

You can also request a report on the backlinks that SEO professionals have built. It will help you determine the competitors’ backlinks you need to develop. You can contact the websites linked to your competitor’s website to ask for a link to your website.


If you are looking to improve your firm’s reputation and get new clients, you might want to consider attorney SEO. It is important to understand your website to grow in the search engine rankings. If you cannot do it yourself, hire an SEO company. 

With that said, you can rely on Family Attorney SEO to help you establish and manage your attorney SEO campaign. We will be your partner in your success, so contact us now for more information!