The Best Ways Lawyers Can Manage their Online Reputation

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Reputation management is an imperative process for lawyers. It’s a common misconception that your reputation can only be affected by what you say and how you act. Your reputation is affected by all of the above, plus who is saying it about you and how they are saying it, as well as what other people are saying about them.

Lawyer reputation management commonly refers to tactics used by law firms and attorneys to reduce the amount of negative impact their name receives on the internet. More than ever before, your online presence will affect your ability to practice law, get clients, conduct business deals, and much more. So what exactly do you need to do to manage your own lawyer reputation properly?

Identify the Current Reputation of the Lawyers in your Firm

One of the first things that must be done to manage the reputation of your firm and its lawyers is to identify the current importance that each lawyer has online. This can be done through a number of different companies that specialize in monitoring online reputations and lawyers.

Having a comprehensive list of all of your lawyers and their online reputations will give you a better understanding of what you’re dealing with, and help you to plan for the future strategically.

Handle Negative Reviews

A negative review or comment about a lawyer could already be hurting their ability to win cases, get clients, and network with other lawyers. It’s also important to remember that online reviews and comments never go away and are now a permanent aspect of your online reputation.

You want to take the necessary steps to remove negative reviews and comments as soon as possible. Lawyers who respond to their negative reviews and comments with a professional apology also tend to see a big reduction in the number of negative reviews they receive.

Ask for Positive Reviews

Positive reviews are just as important as negative reviews. Not only do positive reviews bring in new clients, but they also help build your online reputation.

It’s important to ask for positive reviews from clients online and in person. In many cases, there is a good chance that your customer will not write a review if you don’t ask them to, so why not ask?

Monitor Everything

You need to monitor everything said about you and your firm online. Pay attention to the actual words that are being used, as negative reviews and comments always tend to be exaggerated. Take the time to identify what negative comments are being said about your firm and its lawyers, then respond to each according to your law firm’s overarching reputation management strategy.

Get your Online Reputation on the Right Track

Lawyer reputation management is not something you want to overlook. If you want to protect yourself and your business, you need to monitor your online reputation daily. This means that you need to monitor what people are saying about you and what they are saying about everyone else. Online reputation management is done by using various strategies, combined with a unique approach to each client. A well-crafted strategy will help to ensure that your lawyer reputation management is handled properly.

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